When people think of email promoting, they assume it is a way to spam and do not care to learn more about it. It is your responsibility to make campaigns that are easy and fun to use for your customer. Read on to discover some great strategies that you can put into practice today.
Be sure to put the logo of your product or business in the email. This way, customers will become familiar with the logo and associate it with your company. It is best if the logo is something that will catch the reader’s eye and be easy for them to remember it.
Always seek permission before sending marketing emails to potential customers. Sending unsolicited emails will quickly have you labeled a spammer. Getting permission to send your messages doesn’t have to be hard; offer something valuable to your customers in exchange for the ability to email them, such as a discount, coupon, or other sign-up incentive.
When you ask people to opt-in, let them know what to expect. Tell them what you will be sending and how often you will send it. People will be more likely to sign up if they know that you are not going to flood their inboxes with wordy emails that they have no intention of reading.
Try different email formats until you find what works best for you and your readers. Always try to place the most essential information and all new offerings at the top of email messages. But keep trying new formats and ideas until you discover the one or ones that provide you with the greatest number of responses. Once you determine the format that works for your customers, stick with it. This helps your customers learn what they can expect from your business and where to find information that they are interested in.
Do not use dollar signs in either the subject or the body of your emails, unless you are using just one to denote a specific amount of currency. This will strike many recipients as being spam my behavior, and many spam filters will automatically trash emails that include character strings like “$$$.”
Go for professional over slick with your emails. Don’t send emails that look like flashy webpages. This comes across as impersonal to the recipient. Also, keep in mind that many email programs will not display HTML images. So, do not focus on images in your emails. Go for concise, professional, and inviting so that everyone can read it.
It is very common for people to view the Internet with cell phones instead of using a full sized computer. Since this is the case, you should make it so that the width of any email you send out is easily viewable by mobile phone. You should also make sure to do the same to your landing page.
If you want your email marketing messages to flow out across the Internet to people’s inboxes, consider where you are sending them from. Sent frequently from known and stable IP addresses is best. Sudden surges from new IP locations can raise suspicions and even result in blocks and blacklists from ISP’s.
Find out who your competitors are and sign up to their emails. You will be able to see what content, they are sending to their subscribers and figure out what aspects to use and which to stay away from. Just be sure not to steal their content, as this could constitute plagiarism.
Use these suggestions, and your knowledge of your target audience, to create fabulous marketing emails. What do they want to see? Write content that is interesting to them. What will it take for you to convert those thoughts into sales opportunities? Find your answers in the information above and then get ready to watch your marketing campaign succeed!Join only the BEST in Network Marketing, Join Royale!