Many an online business has been made, or broken, by a single email promoting campaign. If you do it right it can go viral, driving massive traffic to your website. If you do it wrong, on the other hand, it can sink your company. Read this article in full to find tips and techniques to teach you how to do it in a way that benefits your company.
Be persistent in your attempts to reach customers. You don’t have to send emails daily, but keep in mind that you may not capture a customer’s attention, or business, until he or she has been exposed to your brand or products several times. Touch base often, but not so frequently that it seems too annoying.
Be predictable in your emails. Send them on a specific schedule. Make sure you send something at least monthly, this will help keep your customers interested. If you can send emails on or two times a week, that is even better. Test out which days give your site the best responses, and then use these days as your normal days to send emails.
Send your opt-ins a link that they must click on to confirm their subscription to your email list. This way, you ensure that it is something that they want to do, and it will protect you from getting complaints about spam. Let your opt-ins know in your pitch that they will need to click on a link.
When you are having your customers provide their email address to you during the sign-up process. Make sure that you have the clear disclaimer visible that you will be undertaking email marketing campaigns. Try to give the consumer an indication of how often you intend to make use of their addresses so that they are not unaware.
Test email formats. Any format you use should always include the newest and most important information at the top. Try different formats in order to see which elicits the most responses. After you’ve found a format that works, implement it in all your emails. This familiarizes customers with your emails and makes it easy for busy customers to find the most important parts of your emails.
Data mine your email list and bucket your audience into various segments based off of any profiling data you have. This will allow you to be more strategic with your messaging and effectively increase your chances of higher open and click through rates. Even if you don’t have profiling, look to geo-targeting. Various regions respond differently to different types of messaging.
It is very common for people to view the Internet with cell phones instead of using a full sized computer. Since this is the case, you should make it so that the width of any email you send out is easily viewable by mobile phone. You should also make sure to do the same to your landing page.
When you know what to do, creating an marketing with email campaign will be easy, effective and profitable. You’ll better your online reputation while building profits, and the initial investment of both time and money is small. There is no better way to grow your business, so start creating your campaign today!Join only the BEST in Network Marketing, Join Royale!