How Much Do You Really Know About Search Engine Optimization?

More and more nowadays businesses are realizing how important it is to understand and practice search engine optimization basics. However, it can be hard to find a consensus on just what the basics really are. Read on to learn some simple tips that can help you get started optimizing your business website.

Have a few short articles instead of longer ones to keep your rank high. A long page will not get you additional attention from a search engine. Also, you’ll find that most of your visitors don’t want to look at something that is multiple pages.

One of the best ways to keep your site ranked highly is to be very customer-friendly. You can customize error pages that offer a user-friendly message to your traffic, if they so happen to type in the wrong URL. This is not something you need to do, but it does make your site stand out as personable and friendly and it definitely doesn’t hurt.

Make use of inbound, external links to optimize search engine results. Link to people you know and request them to link to you, as well. Make use of other pages by writing good quality comments and in the review section, as well. Encourage others to visit your site. Linking to other sites can result in the traffic you desire and encourage better placement in real-time searches.

Test your third party resources before you use them, and ask others who have, how they performed. You do not want to find yourself relying on a search optimizing tool that is completely inaccurate or faulty. Ask around, try them out, and make the best choice for what you need.

Make sure that your URLs are SEO user friendly. If your site has a name that people may search for, then your site will instantly become more visible. This is a fairly easy step that can bring your website to a whole new level of visibility and popularity.

Start a blog to increase your search results for long-tail keywords that focus on more niche aspects of your business. These keywords do not fit well in your main site content. However, writing specific blog posts on more defined keywords, draws additional site traffic. Blogs are also, more likely to receive links from other sites and increase your ranking with Google, because fresher content is crawled and indexed more often.

A good rule of thumb to follow when dealing with search engine optimization is to use your keywords and keyword phrases in your URLs whenever possible. Most search engines highly value the use of keywords in the URL, so rather than using arbitrary numbers, opt for replacing them with keywords.

In order to get better search engine optimization, add phrases and keywords to any pictures you have on your website. This will increase the chances of a search engine directing people to your page. Just remember that these keywords or phrases should focus on the main theme of your website.

For search engine optimization, it is recommended that you use a dash in your web site URLs, instead of the underscore. The reason for this is that Google is particular in the results it returns. You will have more varied results when using the dash over the underscore and will, in turn, get more traffic to your site.

When setting up your website, avoid flash. It may look pretty to have Flash, but it will not do a thing for your search engine optimization. With Flash as with AJAX and Frames, you will not be able to link to a single page. For optimum SEO results, do not use frames, and only use AJAX and Flash sparingly.

The Associated Press (AP) style of references is great for newspapers, but is not all that Search Engine Optimization (SEO) friendly. No matter what the AP rules say, it’s helpful to use full names as references later on in your copy if you’re working towards SEO. Keywords in the copy are still important to achieving a higher page rank.

There is no need for you to go out and hire a high-priced consultant to design a fancy search engine optimization strategy for you. By following these easy steps, you can get started on your SEO plan today. Give these pointers a try and start rising in the search engine ranks.

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