Many people are turned off by the idea of marketing via email. However, if you arm yourself with the necessary knowledge, it can be an invaluable tool for growing your business.
Stick to one subject per message and don’t meander. It is important that your audience does not grow bored or bogged down by an excessive amount of facts within a single message. Focus on one topic per email and go straight to the point. This will attract more readers which will translate to more customers. People like things to be simple.
Continue offering incentives to customers after they sign up for your email list. For example, give customers a 10 percent discount if they remain on your email list for a month. This keeps customers from losing interest in your marketing materials and unsubscribing or deleting your emails after just a couple of newsletters.
To keep your email recipients engaged, use various sequences for different types of readers. For example, if you get an email address from a sale, that customer should receive a very distinctive welcoming email than a reader whose email you received from a lead. If readers aren’t getting what they want from emails, then they simply won’t read them.
Educate yourself about email promoting using whatever tools necessary. There are lots of books both online, as well as in libraries. You can probably find a number of classes or workshops in your neighborhood, so be sure to attend as many as you can.
Be especially careful when crafting your first three emails to new customers. A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they’ve signed up. The third email should contain their first newsletter and their special offer.
Send your opt-ins a link that they must click on to confirm their subscription to your email list. This way, you ensure that it is something that they want to do, and it will protect you from getting complaints about spam. Let your opt-ins know in your pitch that they will need to click on a link.
Keep in mind that the sole purpose of building an email list is to sell your wares. Every email that is sent should entice the readers to want to buy a product or service. Each one should be informative on a new or existing product and announce current promotions.
If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.
Consider using text emails instead of graphically intense HTML emails for your campaign. You may be thinking that the graphics will engage your reader more, but it’s usually not the case. Many people today have trained themselves to delete emails with lots of imagery, assuming they are spam. As well, those images often trigger spam filters, meaning your message is never received by some people on your email list!
Even though you may be tempted, do not fix email addresses that appear misspelled or mistyped. Given the sensitive nature of email, it is important that you do not tinker with what a person typed while opting in. If your attempts to reach a particular address continually bounce, remove it from your database and move on.
Now that you have read this article, you are better educated on what you need to do in order to have e-mail marketing benefit you. Use what you’ve learned in the above article to improve your site’s visibility and profits.Join only the BEST in Network Marketing, Join Royale!